It’s Creeping Me Out


It’s not that Alexa spends all its time listening to your household. If people are willing to bug their own homes for Big Brother to monitor them, that’s their silly choice.

It’s the company’s choice of name.

Why Alexa?

It’s not an unpopular name. It’s like they’re trying to make “her” pretty and fashionable. What do all the women named Alexa do now? They all have to go by nicknames? Why not give the device a currently unpopular name like Gertrude or Agatha?

But I have to ask …

Why did they make it a woman? Why not the name of a butler, like Alfred or Jeeves? They also just wait to serve – no, wait. They have personality and opinions and agency. If you expect something to live to fulfill your commands, and have no life of its own, of course you make it a woman.

But they could have called it Fido. I never met a dog of that name, but everyone knows it’s a dog’s name. They could have called it Servo or some nonsense name.

But they had to give it not just one but two women’s names, Alexa and Echo.

Maybe now I can stop thinking about it.

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